by SB | Apr 15, 2024 | Writing
Recently, I had the privilege of interviewing Marie-Reine, a 14-year-old youth advocate from Togo. On March 14, she was in Geneva to make a statement at the UN Human Rights Council’s Annual Day on the Rights of the Child. It was a truly inspiring experience to...
by SB | Jan 27, 2024 | SEO
The long-tail SEO (Search Engine Optimisation) strategy is a digital marketing approach that targets specific, niche search terms instead of broad, highly competitive keywords. The term “long tail” refers to the statistical distribution curve where a small...
by SB | Oct 18, 2023 | Social Media
In today’s rapidly evolving digital landscape, some businesses are breaking away from traditional, generic brand messages and corporate communications. Instead, they are embracing a more dynamic and impactful strategy: employee advocacy on LinkedIn....
